Colour Printing

BG Promo 01Why Colour?

Colour gets the right response! By using colour in your printed communications you can create maximum impact, increasing recall and response.

You can even use colour to create a mood. From the soothing tones of blue, to the bright confidence of yellow – our graphic specialists can help you use colour to make your message work.

From flyers, to business graphs, newsletters, annual reports, brochures and advertising material.

Full colour flyers and brochures attract attention and spell quality. We can cater for full colour long runs through to a run of just one page. Because of our onsite digital and offset technologies, we can offer colour print runs from one copy to thousands of copies.

 

 

Offset

High quality
Cost effective on long runs
Consistent corporate colours (PMS colours)
Wide range of stocks and sizes to choose from
Laser and bubble jet compatible stationery

Digital

High quality
Fast turnaround
Great for short runs
Variable data printing
Personalisation

 

2 Colour

Get great colour results from a 1 or 2 spot colour printing process. This process uses unique Pantone colours which allow for absolute consistency across your corporate identity and branding. Pantone colours are most economic when printing large runs and are a must for corporate stationery.

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Use Colour To Help Define Your Brand Position

BG Promo 02No one will be shocked to read that colours have a big impact on both the brain and the body. The right colours will support the positive image and brand positioning that you are trying to develop and the wrong colours will create a perception of your business that will not match your position.

You also need to keep in mind that depending upon your target audience, the colours you choose might have different meanings. An example is that black and orange are great colours for the Harley-Davidson brand of motorcycles but would make poor colour choices for products selling health, or summer fun as an example.

We always recommend working with a professional designer to help you make important choices like picking the right colours for your logo.

Design Professionals Are Trained To Help With Your Colour

  • Dark Red – passion, vigor, leadership, courage and excitement but also rage, anger, wrath
    and danger.
  • Light Red – joy, sensitivity, love
  • Pink – romance, love, friendship but also feminine qualities
  • Brown – stability, longevity and reliability but also masculine qualities
  • Orange – vibrant, heat, harvest, strength, desire but also can mean deceit and distrust
  • Gold – prestige, illumination, wisdom, high quality
  • Yellow – warm, happy, relaxed, freshness but can also represent caution, decay and jealousy
  • Green – nature, health, plenty, calm, growing, safety, free passage but also can mean ambition, greed and envy
  • Light Blue – health, tranquility, healing, softness and understanding
  • Dark Blue – knowledge, power, integrity, peace but can also mean seriousness
  • Purple – romance, royalty, wise but can also mean gloomy and sad
  • White – light, goodness, innocence, clean but can also mean sterile and purity
  • Black – power, elegance and mystery but can also mean evil, death, formality and secretive.